Facebook reports that, on average, more than 25 million
people are interacting with Facebook every day. Social media is an integral
part of the world's population. Facebook Analytics tracks your site visitors'
activity to optimize your page's content and reach. This article will give you
the basics to get started.
How to start?
The first step in using Facebook Analytics is to type your Facebook URL into the field and click 'Get Started'. From there, you can preview your Facebook Analytics data. The "Likes" and "Talking About" sections on the left side of the page will show your top posts and domains, respectively. You can also see your top tags in the Likes table while conversations about pages show who's talking about what.
This information is excellent for getting a bird's eye view of your page stats. If you're interested in a specific day, for example, you will need to click 'Pages' from the menu on the left and select your profile from the drop-down menu that appears. Then, click on a time frame (for example, 30 days) that interests you, and click 'export.'
Step By Step Procedure to Use Facebook
Analytics
Facebook Analytics will provide a graph that you can save and
share with others at the bottom of the page. Next, we'll see how to generate
some Facebook ad reports for your page. Once you have finished signing up,
click on the business tab. If you don't currently have a Facebook page, choose
Create Page when prompted for what kind of page you would like to create.
Change over to the Insights tab to access your reports.
From the drop-down menu on the left side of your screen, choose
'Page Likes'. The graph shows how many people like you every day. From here,
you can select a specific date range and view Likes for all pages by clicking
'All Pages' in the top right-hand corner. For more defined results, click 'View
Insights' to view the Likes of individual pages.
Next, select 'People Talking about This' from the top menu on
the left side of your screen. You can see how many people are talking about
each of your Facebook page's posts every day, along with how many are talking
about just one standing by itself. Use this information to determine which
content is most popular.
Click on 'Conversations' to see how many people are talking
about your Facebook page every day. This information helps determine what kind
of content interests your followers the most and respond accordingly. Choose
'People Talking about Other Pages' to see who else is being talked about along
with your Facebook profile. You can use this information to find out what your
followers think of your competitors.
To determine how many ad conversions you got from a certain
number of impressions, click 'Ads' and then select 'All Ads'. From here, select
the appropriate time frame. Click on an ad to see its statistics, such as the
delivery date and total amount spent. Using this information, you can determine
the cost-effectiveness of each ad.
Happy Analytics!
In conclusion, Facebook analytics is an
excellent tool for optimizing your page and understanding its reach and
effectiveness. If you enjoyed this article and want to learn more about making
the most out of your social media presence, keep an eye on the Social Owl for
more guides on optimizing your Facebook page. The Social Owl is a website with
an extensive array of information on social media optimization. Its current
primary focus is Facebook analytics, but it will be expanding into other social
networks shortly with Twitter Analytics and Google Analytics already up and
running.
This article is written by Madiha Naz, one of the contributors at the School of Literature.
