The modern age of technology offers a range of channels to
influence buyers more than before. It’s crucial to enhance the impact of as
many of these channels as possible to achieve better outcomes. Using multiple
channels for marketing poses greater challenges. Often, it becomes harder to
ensure that you deliver consistent and complementary messaging to your
audience.
Marketing integration maximizes the marketers’ ability to deliver a cohesive narrative about their brand and make their campaigns more effective and result-generating. An integrated marketing strategy helps you deliver a unified and holistic message to all the marketing channels that your brand uses.
It ensures consistency wherever your customers may want to interact with the brand. Without seeking help from integrated marketing, you will end up communicating in a disconnected voice that can present your brand as fragmented and disorganized to your clients.
Allow me to pen down how integrated marketing is a reliable source
for modern marketers.
Why Marketers
Depend on Marketing Integration
Here are some advantages of integrated marketing that can amplify
the impact of the marketing operation.
·
Boost Marketing Operation
It offers higher consistency within your brand’s narrative that
improves the overall campaign performance. All the leading marketing companies
considerably depend on integrated technology solutions to convey the same
narrative across all of their channels.
·
Reduced Expenditures
Getting your marketing channels integrated reduces the cost of
generating marketing content by letting you reuse the same content across your
multiple channels. Similarly, you can synchronize your messaging by
distributing the same talking points to sales representatives at different
events or in other locations.
·
Better Customer Experience
Marketing integration is beneficial for marketers and the
customers also admire the consistency and predictability that a unified brand
narrative offers. It helps your audience easily understand what you do and how
you can help them. Thus integrated marketing plays a vital role with
omnichannel marketing to deliver the most gratifying customer experiences.
·
Consistent Narrative
Typically, an adult comes in contact with more than 350 ads per
day, but only a slight fraction of them (about one-third) hardly grab only a
few seconds of attention. Out of those attractive ads, very few will remain in
his memory for a day or two. The only way to make your ads and marketing
resources create a long-lasting impression is to integrate them into a
consistent narrative that you may implement across various delivery channels.
The anticipated customers will better recall a billboard ad when
its content reminds them of another ad viewed online. So, you can get your
customers engaged with ads that mirror interactions they recently had with your
brand on social media.
Last Word
Marketing integration leads you to enjoy more effective results at economical
prices but stay informed – if you are managing the integrated marketing
operations manually, you are fighting a lost battle.
Contributed by Shagufta Afza, one of the team members at the School of Literature.
