You must know that wine
marketing is not an easy job.
There is a hardcore competition in this
business which is why it is quite difficult for a newbie to enter the market
and beat the existing giants of this industry.
Still, if you want to
try your luck in the wine industry and want to start a vineyard, then you need
to do some research and find out the marketing tactics practiced by premium
players in the market.
Marketing is not an
easy task. It is a combination of both science and art, and you have to
carefully execute a plan which can satisfy the requirements and the needs of
the end user.
Here in this post, we
have discussed the most interesting and effective marketing tactics which can
help you get the attention of your customers.
Top seven Wine Marketing
Tactics Which Can Boost Your Vineyard Business
Out of hundreds of
different marketing strategies, we have discussed the top seven ones here in
this post.
You can get a lot of
help in marketing your vineyard business by practicing these tactics.
1. Cross Marketing with Local Businesses and Wineries
The crucial thing that
you need to know is that your target customers are quite fussy about their time
and money and so you must never waste either.
Premium vineyards would
always cross-market with other businesses so that people can taste their wines
and other products from their nearby local shops/brands.
You have to do intense market
research and find out the areas in which your target customers are densely
populated.
You have to reach out
to local stores, restaurants, and cafes and establish a working relationship
with them.
You can give them wine crates at a discounted rate, and in return, you can promote your business.
2.
Host Virtual and Physical Events Off and
On
You need to understand
that the vineyard business is quite tricky, and you have to regularly stay in
touch with your target customers.
As we have mentioned
earlier, this industry is quite competitive, and so you need to keep your brand
name alive and sparkling.
This can be done easily
if you regularly host events.
You can host
fascinating events which can involve blind tasting.
Head winter
competitions, and you can also show your guests the behind-the-scenes
production process of wines.
These sorts of events
can help you connect with the customers on a personal level.
Hosting events helps
you collect data about your customers.
You can get their
numbers, emails, and also postal addresses.
You can practice personalized marketing tactics once you have this kind of information about your customers.
3.
Offer Free Tasting Packages as Samples
In the wine business,
you need to have a big heart for free samples.
Without sampling your
product, you cannot strive in this business.
Now tasting samples
have two major benefits.
The first one is that
they can help you introduce yourself and your products in the market.
The second one is that
you can improvise your flavors and production on the basis of feedback you get
from the target customers.
You can set up a free
sampling booth outside your vineyard, or you can also connect with local
businesses and give them a free introductory package that they can distribute
to potential customers.
Before sampling wine from your vineyard, you need to make sure that you get a permit from the local authorities.
1. Set a Good Pricing Strategy That Appeals to the Customers
In the vineyard
industry, it is important that you set the right prices.
Pricing is a very
important element in the marketing mix of any brand.
Now, as we have told
you before, there is a lot of competition in this industry, which means that to
step into this industry, you have to have a strong pricing plan.
Premium wine industries
are categorized into two groups.These groups are divided on the basis of price
segmentation.
The basic segment price range is set from $10
to $20, and it targets middle-class customers.
On the other hand, the
premium segment ranges from $50 and above.
This price range is set
for luxury bottles that are specifically designed for special occasions and
gifting purposes.
You can read the sand lands vineyard's case solution and find
out how premium vineyard brands target different segments of customers with
cost.
After reading the case study you would be able to
evaluate the worth of the premium wine industry as a business.
You would also find out the strategy being used
by premium vineyards.
You can also find out what way is better to
approach customers.
You can either go through distribution channels or can target customers directly!
2. Become a Source of Information for Your Customers
Anyone who starts a
vineyard doesn't always know about wine and its production.
People get into this
business just because it is profitable.
But the fact of the
matter is that if you don't know much about wine, then it is going to affect
your sales at some point.
People today like to
buy stuff from people who are credible and have knowledge of the products they
are offering.
So when you are
planning on starting your own vineyard, you have to work to build your
authority in the category you are investing in.
Your vineyard needs to
have a digital presence, and you can build a website or blog and can regularly
post informative content about the industry.
This marketing strategy is going to help you create a loyal brand following and will definitely boost your sales.
3. Show Your Presence On Social Media Platforms
Without a strong
presence on platforms like Facebook or Instagram, you would always lose to your
competitors no matter how strong your product is.
We are living in a
digital world, and it is important that you create your digital presence.
You can easily increase
your presence in the digital world by regularly posting on social media
platforms.
The most consistent you
are in posting relevant content to vineyards and wineries on social media, the more
engagement you would get from the target audience.
If you want your brand
to be recognizable, then you need to establish your authority on these modern
platforms.
Social media platforms don't only help you build your brand recognition, but it also helps you boost your sales. You can start an online marketplace here as well.
4. Focus On Influencer Marketing Strategy
As we have discussed
the importance of social media, it is important that you also know about
influencers and how crucial they are in modern-day marketing tactics.
Today people who have
followers and subscribers on social media have the power to promote a business.
So it is best that you collaborate with an influencer.
You have to find an
influencer who has a good following and an interest in wine.
You need to find a
person who is being followed by your target customers.
Influencer promotion can take your vineyard
business to the next level.
It is cheaper than traditional advertising but is ten times more effective when it comes to getting conversions and boosting sales.
Conclusion
In
this short blog post, we have discussed the most important marketing tactics
which are being used today by the premium vineyard & winery businesses.
If you have a good
investment and want to start your own wine brand, then you need to make sure
that you follow these tips and take these strategies into consideration while
planning your goals.
