Importance of Digital Media, You don't Know

 

If you are not on the first page of Google, you don’t exist. Similarly, if you don’t have an Instagram account, or your company doesn’t own a website, you don’t exist. If there nothing to prove that you are alive on social media, you don’t exist.

In this fast-paced world, we need a certain lot of things that can allow us to grow and make an impact on society. Digital media is contagious yet important, it takes you on a journey of unseen and never imagined stuff and that’s what makes it more fascinating.

But the thing that we should focus on is how can we make ourselves visible on this platform?

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First of all, you need a functional account, an account that is pretty and engaging, which makes other looks at you from a relatable perspective. People don't know how you live, what you do, what's going on in your life, they only know what you show them and that's through your social platform. Make it pretty make it relatable. And this also shows that what you actually do, what is the purpose of your account, if you are a business what do you want to sell. If you are an art account, what’s your niche. If you are a food blog, what kind of content do you provide. These are the things that you should consider before making a social media account.

Then we need a sustainable amount of following on the web. It can be your blog, your website, your Instagram account, your LinkedIn connection, anything. But the most important stuff after having a presence is making a community, find like-minded people, share your work, if you are a business reach out to social media influencers and make them promote your product, start media buying, boost your posts and make it visible to a number of people so that you start making a market.

Social media and a strong online presence are two of the most important aspects of today's business. Because they all provided some benefit to their users, websites such as Facebook, Youtube, and Google grew so popular that everyone started using them. Websites are used to market or inform web visitors about a company or service. People use Facebook to connect with friends, family, and strangers who share similar interests. They use YouTube to learn new things or to have fun. To call and text someone for free, use Whatsapp.

Other then that there are somethings that are basic and should be taken care of, your business hours, locations, and contact information must be correct in online directories and search business listings. Customers that come across old or inaccurate information may have a terrible experience with your brand, resulting in your digital presence being diminished and subverted.

Once you are done with the basics then you need to make your presence known, you need to be constant with creations, uploading the material, and communicating with the followers, you just don't need to have a lot of followers, you have to have the best ones, those who communicate, share their views, engages on your posts. This is what will make a successful social media presence.

This article is contributed by Resham Kashif, one of the team members to the School of Literature.