In the 21st century, there is a rising trend towards globalization and professionalism. The majority of women around the globe are professionals and are providing support and income for their families. While operating in a business environment these women need to represent themselves properly and makeup and skincare products are a crucial part of their beauty and health routine. According to an article published in 2017, about 41% of American women aged 30 to59 wear makeup daily and about 25% wear makeup several times a week. There are a wide variety of widely available makeup brands. Some of the most commonly used makeup brands are as follows.
Maybelline New York
Maybelline is an American-based company
that started as a small business but is now one of the most renowned companies
all over the globe. The company focuses on introducing new products that are
highly qualified, it has recently launched a complete set of pencil eye shadows
called ‘Color Strike’ and a new line of lip shades called ‘Color Sensational’
with a wide variety of shades that suits every skin type and suitable for every
occasion from the office looks to party look.
Mac
Mac was initially started in 1984 in
Toronto, the company is known to be socially responsible which one of its
defining characteristics is also. The brand is considered to be a favorite
among many makeup artists worldwide as well as models and actresses. The
company is known to meet customer satisfaction through exceptional quality
products through creativity and diversity.
Nars
This cosmetic company was started in
1994 and has been occupying the cosmetic industry since. Just like Bobbi Brown,
Nars also started the company with only a limited set of lip shades that were
sold to Barneys but expanded to other products as well. They are known for
their packaging and catchy product names such as ‘Climax mascara’ and ‘Orgasm
Blush’.
Bobbi Brown
Bobbi Brown is a professional makeup
artist and entrepreneur who is also the founder of the cosmetic company named
after her. Initially, the brand was created with only 10 lip shades but has now
expanded into a huge empire. This makeup line is best for the go-to work
routine and wedding look for women all over the globe. The company has many
buys for foundation and lipsticks.
Laura Mercier
Laura Mercier is a female entrepreneur
who started her own makeup line and has occupied a significant target market
and has made her way to high-end cosmetic brands. Her translucent powder has
proven to have excellent application and results, in addition to this, her
tinted moisturizer is an award-winning product that is widely renowned.
Although expensive, her products are proven to be highly qualified.
L’Oreal
L’Oreal is one of the biggest brands in
the world in terms of hair care, skincare, and makeup products. Most
importantly the products are quite reasonable with superior quality products.
One of its most recognized products includes its voluminous original mascara
which makes lashes five times thicker and prominent.
NYX
NYX is an American-based company that is
basically a sub-brand of L’Oreal and therefore is very affordable. NYX lip
shades ‘Butter Gloss’ has generated 10 million sales ever since its launch and
according to statistics every 15 seconds a shade is sold in this category. The
main benefits of this product are the side range of colors and non-sticky
pigment that is long-lasting. If you are a fan of bold colors and rich
pigments, then you would love their eye shadows and lip shades.
This piece of content is contributed by Ayesha Saeed, one of the staff writers at SOL Community.
