Marketing automation software
help companies to improve their operational efficiency and generate higher
profits through automation such as using modern marketing techniques such as
segmentation, relationship marketing, and account-based marketing. Some
examples of marketing automation could be sending automated messages or
publishing content online. Some of the most used marketing automation software
that companies use are as follows.
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Marketo
The Marketo software helps companies to
identify and focus their marketing efforts on the right customers, build
successful marketing campaigns and define the relationship between marketing
efforts and company profits. This software has many customization tools which
makes it very easy and convenient for companies to use it in order to solve
their diverse problems. The defining characteristics of Marketo are lead
management, email marketing, consumer marketing, Search engine optimization, CRM,
Digital ads, and others.
BenchmarkONE
BenchmarkONE is a solution designed in
reference to sales and marketing. It can be used in a wide variety of
industries including advertising, consulting, and real estate. BenchmarkONE has
features that enable companies to keep a track of their potential and existing
clients. It provides the ability for sales and marketing automation and email
marketing features.
Act-On
Act-on is a marketing automation tool that is inexpensive as compared to other marketing automation tools. It helps you save money because the company using this software only has to pay for clients that they interact with. Some of the key features of this software are Email, ads, gated content, landing pages, and others.
Contributed by Ayesha Saeed
